Commercial and Advertising Photography Portfolio. Dmitrii Shmatov — portrait and studio photographer in Milan, Italy
Commercial and Advertising Photography Portfolio. Dmitrii Shmatov — portrait and studio photographer in Milan, Italy
Commercial and Advertising Photography Portfolio. Dmitrii Shmatov — portrait and studio photographer in Milan, Italy

Commercial

brands, bussineses, e-commerce, products, still life, corporate

Commercial & Advertising Photography Showcase

Explore my portfolio of commercial and advertising photography, where each image powerfully communicates brand stories. Specializing in capturing the essence of diverse businesses, my work elevates brands across fashion, lifestyle, technology, and food industries through visual storytelling.

Discover how my photographic expertise can bring your brand’s vision to life, reflecting quality and engaging your target audience. Let’s create compelling visuals that resonate and captivate.

Commercial and Advertising Photography Portfolio. Dmitrii Shmatov — portrait and studio photographer in Milan, Italy
Studio capture of Java Extra Cold Brew Coffee bottle, highlighted by stark contrast with vibrant magenta backlighting and modern minimalist presentation, exemplifying premium product photography in Milan
Dynamic conceptual photo of a steam train crew in a fantasy setting, demonstrating creative use of lighting and post-production for atmospheric effect, from a Milanese photographer's portfolio
Portrait of a smiling artisan creating bespoke leather goods, showcasing the detailed craft and joyful engagement, a narrative lifestyle shot by a Milanese photographer
Clinical beauty shot of a laser skincare treatment, highlighting the precision and care in cosmetic procedures, captured by a Milanese professional photographer
Intimate and whimsical portrait of a woman relaxing in a bath among floating rubber ducks, with a playful and dreamy use of purple hues, captured by a creative photographer in Milan.
Luxurious collection of textured handbags with a mix of metallic and vibrant hues, hands gracefully touching the assortment; detailed shot possibly taken with a macro lens to capture texture.
Crisp photo of a professional car detailer meticulously polishing a vehicle, emphasizing attention to detail and skill in commercial photography by a Milanese photographer
Mysterious and evocative image of Pacific Cold Brew coffee bottle cradled in a hand against a neon jungle backdrop, symbolizing a Milan photographer's flair for combining product photography with imaginative contexts
Portrait of a smiling young woman leaning on rolls of leather material, warm ambient workshop lighting, taken with a Fujifilm GFX 100S and GF 80mm f/1.7 R WR lens, utilizing natural light augmented by a gold reflector
Focused auto detailer in a high-end vehicle interior, meticulously wrapping the steering wheel with protective film. The scene is captured with a Canon EOS 5D Mark IV, equipped with a 24-70mm f/2.8L lens, ensuring sharp detail and color fidelity. Key lighting provided by a Godox V1 flash bounced off the ceiling to diffuse light evenly across the cabin and reveal the textures of the car's interior
Professional portrait of a smiling woman in a medical office, receiving a cosmetic skin treatment. Captured with a 85mm prime lens at f/2.8 to achieve a sharp subject with a smoothly blurred background, utilizing a softbox for even, flattering light
Intricate vintage machinery operated by actors in period costume, with dynamic lighting and a dramatic atmosphere in a Milanese historical setting. Captured on a Nikon D850 with a 24-70mm f/2.8 lens and enhanced with a softbox light for depth
Vibrant culinary spread showcasing Milanese cuisine, with sharp color contrasts and a top-down composition. Photographed with a Sony A7R III and a 90mm f/2.8 Macro lens for crisp details, using a ring flash for even lighting
Moody night scene in Milan's urban jungle featuring a Pacific Brew Cold Brew Coffee bottle in the foreground, illuminated by neon lights. Taken with a FujiFilm X-T4 and a 56mm f/1.2 lens, utilizing off-camera flashes for dramatic shadows
Modern Milan fashion scene with a model in chic attire, against an urban backdrop, capturing the casual elegance of the city. Shot using a Canon EOS R5 with an 85mm f/1.4L lens and a combination of ambient light and a bounced flash for a soft effect.
Artisan leatherworker handcrafting a custom wallet in a well-lit workshop, with a focus on the texture of the leather. Shot with a 50mm macro lens for fine detail capture, illuminated by natural window light supplemented with LED panels.
Moody night scene in Milan's urban jungle featuring a Pacific Brew Cold Brew Coffee bottle in the foreground, illuminated by neon lights. Taken with a FujiFilm X-T4 and a 56mm f/1.2 lens, utilizing off-camera flashes for dramatic shadows
Elegant leather crafting by artisan in Milan workshop, capturing the detailed texture of leather against a rustic wooden backdrop. Shot with a Canon EOS 5D Mark IV and a 50mm f/1.2L lens, using natural light to enhance the warmth of the scene
Professional car detailing in Milan, focusing on the precision and care of the service. Image taken with a Nikon Z7 and a 24-120mm f/4 lens, using overhead LED panels for clear, bright lighting
Surreal portrait of a model surrounded by soft neon lights, conveying a dreamlike state, in a Milan studio setting. Captured with a Sony A7 III and a 35mm f/1.4 lens, employing continuous LED lighting for a glow effect
Three colorful wraps with different fillings on an orange background, showcasing the photographer's skill in still life photography with a focus on food. Likely captured with a high-resolution DSLR, a macro lens for detailed texture, and a controlled lighting setup to avoid shadows and highlight the colors
A candid portrait of a female artisan in a workshop, her expression conveying a sense of pride and satisfaction. Taken with a portrait lens, probably a 50mm f/1.4, to achieve a sharp focus on the subject with a blurred background, utilizing natural light complemented by a softbox for soft shadows
Overhead shot of three diverse salads artistically plated in black bowls against a white background, highlighting the photographer's expertise in food composition and lighting. Likely shot with a wide aperture lens and diffused lighting to create a bright and clean look
Close-up of a technician's hands using suction cups for windshield installation on a red car, demonstrating the photographer's attention to detail and the ability to capture the intricacy of workmanship. A narrow aperture lens and ring flash could have been used to ensure sharpness and clarity
High-fashion shot of a model in a striking purple faux fur coat against a dark urban backdrop, with dramatic side lighting casting a powerful shadow; this image suggests the use of off-camera flash for a theatrical effect
Vibrant portrait of a young woman in a cityscape, backlit with a cyan and magenta gel lighting setup, creating a dreamy and modern atmosphere. Captured with a wide-aperture lens for shallow depth of field, highlighting the subject's features against the blurred city lights
Crisp and professional headshot of a female medical professional, smiling confidently at the camera. Shot with a high-resolution DSLR and a prime lens at a narrow aperture to ensure sharp detail and a clean, white background for a clinical feel
Dynamic auto glass repair in progress, showcasing the precision and expertise of the technician. Photographed with a medium telephoto lens to compress the scene and a bounce flash to eliminate shadows, underscoring the meticulous nature of the work.
Vibrantly colored, surreal capture of a figure in a balaclava humorously biting a baguette, a playful twist on portrait photography by an innovative Milan-based photographer
A young woman in contemplative mood, bathed in neon light among foliage. The atmospheric portrait was taken with a Fujifilm GFX 100S, with a 110mm lens at f/2, utilizing mixed lighting to create a dreamy, ethereal effect.
A trendy young individual posing with a bicycle and holding vibrant food items, set against an urban bar backdrop. The use of a prime lens, such as an 85mm with a wide aperture, could have created this striking bokeh effect, with a gel flash adding dramatic coloring to the scene.
Team of auto glass specialists posing confidently in front of a company banner, emphasizing teamwork and professionalism. Image taken with a professional-grade camera, a standard zoom lens, and off-camera flashes to balance the ambient and subject lighting.
A vibrant still-life shot featuring three shawarmas with colorfully dyed wraps on a bold orange backdrop, demonstrating a creative twist on food photography. Captured with a Canon EOS 5D Mark IV, utilizing a 50mm prime lens at f/8 to ensure sharpness throughout, with a twin light setup to eliminate shadows and enhance the vivid colors.
Portrait of a leather craftswoman in a warmly lit workshop, cradling a coffee cup and smartphone. This candid capture, taken with a Nikon D850 using an 85mm f/1.4 lens, leverages the ambient light and a softbox diffuser to create a natural and inviting atmosphere
A set of three diverse salads, artistically arranged in a triangular formation on a white background with distinct shadows. Shot on a Sony A7R III with a 24-70mm f/2.8 zoom lens, employing a high-key lighting setup to achieve the stark contrast and vivid texture detail.
Focused image of an auto glass repair worker applying tools to a vehicle, illustrating attention to detail. Captured with a Sony A7 III, 55mm f/1.8 lens, and an off-camera flash to eliminate reflections and showcase the craftsmanship
Artistically lit still life of a cold brew coffee bottle labeled 'Guatemala' placed on a reflective golden surface, with a soft shadow cast, indicating a single light source possibly a softbox, with the use of a standard 50mm lens to capture the true-to-life proportions of the product.
Clinical close-up of a cosmetology procedure with a focus on the patient's relaxed expression, with soft lighting illuminating the skin tones accurately, likely shot with a 70-200mm telephoto lens at a medium aperture to keep both the patient and the professional's hands in sharp focus
High-resolution product shot of a vibrant blue food wrap in a hand against a complementary teal background, suggesting a playful and creative culinary concept. Image captured with a narrow depth of field, likely using a macro lens around 100mm for crisp detail and a soft backdrop, with a studio flash diffused for even lighting
A stylized portrait of a person in sunglasses holding multiple colorful ice cream cones, set against a bar backdrop. Taken with a Leica Q2, the fast 28mm lens captures the spontaneity of street-style fashion, using natural light and a bounced fill flash for a vivid image.
Professional auto technician meticulously working on a red car door interior, shot with a Leica SL2-S and Summilux-SL 50mm ASPH lens, using available workshop lighting for a realistic work environment depiction
Medical spa treatment session featuring a professional using a laser device on a patient's side, captured with a Hasselblad X1D II 50C and XCD 90mm lens, using continuous LED panels for a clean clinical lighting environment.
High-key commercial shot of a classic Coca-Cola bottle with a vivid red label on a pristine white background, captured with a Nikon D850 and a Nikkor 24-70mm f/2.8E ED VR lens, using a studio strobe with a softbox to create a soft shadow.
Editorial still life of Guatemalan cold brew coffee bottle on a reflective gold surface, next to a textured glass with a glass straw, complemented by warm backlighting and captured with a Canon EOS 5D Mark IV, using a 50mm f/1.2L lens for shallow depth of field and continuous LED panels for a soft glow.
Top-down gastronomic composition of a snack platter featuring french fries, chicken wings, and various dips shot on a Canon EOS R5 with a RF 24-105mm f/4L IS USM lens, using natural light and a reflector to enhance the textures and colors of the food
A team of confident automotive technicians standing with arms crossed in front of a service banner. This image may have been taken with a wide-angle lens to encompass the group while maintaining focus, using a bounce flash to ensure even lighting across the subjects.
Creative fashion portrait of a model obscured by a vibrant blue mask, posing with colorful textured pillows, taken on a Sony A7R IV with a Zeiss Batis 85mm f/1.8 lens, employing a ring flash for even, frontal lighting and a high-key background for contrast.
Vibrant and edgy fashion shot of a woman tilting her head back, holding a pink furry sleeve with cascading silver chains, against a blue and pink neon-lit background, likely captured with a high ISO setting on a mirrorless camera like the Fujifilm X-T4, paired with a 56mm f/1.2 lens for a shallow depth of field and dramatic bokeh
Bright and appetizing image of a hand holding a gourmet wrap with grill marks, packed with fresh ingredients, against a bold yellow background, shot with a Canon EOS R and RF 24-70mm f/2.8L IS USM lens, utilizing a high aperture for a focused subject and a diffused background.
Macro detail of a Guatemalan cold brew coffee bottle label with droplets of condensation, captured with a Sony A7R III and a 90mm f/2.8 Macro G OSS lens, highlighting the texture and typography with a narrow depth of field and natural sidelighting
Conceptual product photography of an Ethiopia cold brew coffee bottle elegantly framed within a series of dark geometric shapes against a blue-grey gradient background, shot likely with a Canon EOS R5 with a RF 50mm f/1.2L USM lens for precise sharpness and a controlled depth of field, employing subtle studio lighting to accentuate the angular composition
A provocative portrait of a woman's face partially obscured by a black textured veil, with the words on her lips, using moody and dramatic lighting to create a sense of mystery, likely captured with a Sony A7R IV and a 85mm f/1.4 GM lens, emphasizing the textures and facial expression with a narrow depth of field and a monochromatic color scheme.
Action shot of a professional automotive technician meticulously polishing a bright red sports car, dressed in a branded uniform, captured with a Nikon Z6 and a 24-70mm f/2.8 lens to freeze the motion and detail of the work, using a mix of ambient garage light and LED panels to highlight the shine and craftsmanship
A candid moment between two healthcare professionals in a modern clinic setting, discussing a medical procedure with a smile, taken with a Canon EOS 5D Mark IV and a EF 24-70mm f/2.8L II USM lens to render the scene with clarity and natural color reproduction, using bounced flash for a well-lit and inviting atmosphere
A cinematic portrait of a woman with striking platinum blonde hair, holding a bottle of craft beer, bathed in neon red and blue lights creating a futuristic vibe, captured on a Fujifilm GFX 100S with a GF 110mm f/2 lens for exceptional detail and soft background, using mixed color gels on lights for the vivid color effects.
A creatively composed high-contrast image showcasing a Shaverma business card with dynamic black and red typography against a vibrant orange backdrop, suggesting a minimalist approach likely captured with a Canon EOS R and a RF 35mm f/1.8 IS Macro STM lens for its crisp details and color saturation, lit by a softbox to avoid reflections.
A focused technician in a red and grey uniform installing a windshield on a red car, in a well-lit garage with promotional banners in the background, photo taken with a Nikon D850 and a 24-70mm f/2.8 lens capturing the precision of the work and the glossy finish of the car, utilizing balanced natural workshop lighting
A cheerful artisan sitting at her workshop table filled with handcrafted leather belts and tools, framed by a warm and inviting background, shot on a Sony A7 III with a 55mm f/1.8 lens to softly blur the background while keeping the subject in sharp focus, illuminated by the ambient warmth of the workshop's lighting
A lively group of three street food staff in black Shaverma t-shirts, posing with their products at a neon-lit food stand, capturing the vibrant energy of the scene, likely taken with a Fujifilm X-T4 with a XF23mm f/2 R WR lens for its excellent low-light capabilities and color rendering, supplemented by neon signage as ambient light
An attentive mechanic using specialized tools to repair a car windshield, wearing a protective uniform, against the backdrop of a clean and professional garage, photo likely taken with a Canon EOS 5D Mark IV and a EF 70-200mm f/2.8L IS III USM lens to isolate the subject from the background, using garage lighting that casts a soft glow on the scene
A neatly presented pita bread sandwich with visible grill marks, wrapped in brown paper and placed against a vivid orange background, suggesting the photo was shot with a Canon EOS R5 using a 50mm f/1.8 lens for a sharp subject and a contrasting color palette, lit by diffused natural light to accentuate the sandwich’s textures
An artisan’s hands meticulously selecting a piece of tanned leather on a cutting mat, surrounded by crafting tools, captured from above with a Nikon D850 and a 24-70mm f/2.8 lens, highlighting the textures and craftsmanship with soft, directional light, likely from an overhead window
Close-up of a mechanic’s gloved hands applying an adhesive from a white tube to a car’s windshield, focusing on the precision of the repair process, taken with a macro lens on a Sony A7 III, where the soft bokeh effect emphasizes the action and detail
An artisan carefully works on a dark leather belt at a wooden workbench, surrounded by hand tools and leather pieces, captured with warm, ambient lighting that suggests an intimate, candid moment in a craftsman's studio, probably shot on a Canon EOS 5D Mark IV with a 85mm prime lens
A close-up of a cold brew coffee bottle labeled 'Java Extra' with droplets of condensation over it, set against a purple background with a mysterious mood, likely shot with a macro lens on a Fujifilm X-T4 to capture the intricate detail of the water droplets and the reflective surface of the bottle
A focused craftswoman in a cozy workshop setting gently interacts with a black and white cat while surrounded by leather crafting tools, creating a warm and personal image, taken with a Nikon Z7 and a 50mm lens to give a shallow depth of field that softens the workshop backdrop
A portrait of a woman with striking blonde hair, illuminated by a neon glow as she holds a bottle of Pacific Brew Coffee Tonic, creating a vibrant and futuristic vibe, shot with a wide aperture on a Sony A7R IV to capture the vivid colors and the mood of the scene
A cheerful technician in a red and gray uniform applies tools to a car windshield, with a playful posture and advertising banners in the background, suggesting a candid capture with a Nikon D850 and a 24-120mm lens, utilizing the natural light of the garage for a realistic scene
A close-up of a craftsperson's hands as they hold a buckle next to a finished leather belt, demonstrating attention to detail and the art of leatherwork, likely photographed with a Canon EOS 5D Mark IV and a 50mm f/1.4 lens for crisp detail and a tactile sense of the materials.
A smiling mechanic demonstrates the use of suction cups on a car windshield, set against the background of a bright and clean auto repair shop, shot on a Canon EOS R with a 24-105mm lens, capturing the enthusiasm of the mechanic and the clarity of the glass
Artful food photography of a gourmet kebab in a paper holder, vividly presented against a turquoise backdrop. Captured with a high-resolution DSLR, likely a Canon EOS R5, using a 50mm prime lens at a wide aperture for a sharp subject and a softly blurred background
Moody and atmospheric portrait of a woman with neon reflections, suggesting the use of a mirror or prismatic effects. Shot on a Nikon Z7 II with a 85mm f/1.8 lens, using a low aperture to create a shallow depth of field, emphasizing the subject amidst the bokeh of light.
Intimate culinary scene of hands preparing a taco on a wooden table, warmly lit by ambient restaurant lighting. This image hints at the use of a macro lens on a Sony A7 IV for close-up detail, balanced with LED panels to enhance the rich, warm tones.
A dynamic historical reenactment scene, creatively lit to evoke the feeling of a bygone era with sepia tones and dramatic shadows. Likely shot on a Canon EOS 1D X Mark III with a 24-70mm f/2.8L lens, leveraging fast shutter speeds and artificial haze to add depth and movement to the scene
Confident female medical professional seated at her desk, smiling gently at the camera in a well-lit clinic office. The image possibly taken with a full-frame DSLR, like a Canon EOS 5D Mark IV, and a 50mm f/1.2 lens, to achieve the sharp focus on the subject with a clean, minimalistic background.
Focused artisan woman crafting with leather in a workshop, attention to detail evident in her expression. Shot potentially with a Nikon D850 using an 85mm f/1.4 lens, employing a wide aperture for a shallow depth of field and soft natural lighting to accentuate the textures
Stylish young woman in sunglasses holding colorful ice cream cones, standing before a vibrant red backdrop, suggesting a bold fashion statement. Likely captured with a Sony A7R IV and a Zeiss 55mm f/1.8 lens for crisp detail and color rendering.
Portrait of a model surrounded by an opulent array of designer handbags, her confident gaze accentuated by the intricate lighting; likely shot with a portrait lens for a sharp subject and bokeh background.
Tattooed person reading a book while holding a panini, evoking a contemporary urban lifestyle. Image may have been taken with a Fujifilm X-T4 and a 23mm f/2 lens for its film-like color rendition and dynamic range, using a wide aperture to focus on the tattooed hands and the sandwich
A young woman blowing soap bubbles, bathed in purple and blue hues for an ethereal effect. Possible use of a Panasonic Lumix S1R with a 50mm f/1.4 lens, taking advantage of RGB lighting for a dreamy atmosphere and a shallow depth of field
Close-up of a man with a beard in blue neon light, reflecting a sense of modern coolness. The photograph likely taken with a Canon EOS R6 and an 85mm f/1.2L lens, using the neon to create interesting light flares and contrasts.
Professional car service technician expertly applying a new windscreen to a red sports car in a bitstop-branded uniform, showcasing meticulous attention to detail. The image suggests a fast aperture to freeze motion and a medium focal length for a balanced perspective.
Elegant close-up of a golden handbag held by a woman in a vibrant green outfit, with a narrow depth of field focusing on the detailed craftsmanship of the accessory.
Top-down shot of three bowls with an assortment of seasoned fries, croutons, and potato wedges against a vibrant orange backdrop, indicating high color contrast. Possibly shot with a softbox lighting setup to avoid shadows and a prime lens for sharp detail.
Dramatic portrayal of a sailor peering through the blue portholes of a vintage submarine, with a hint of theatrical lighting and a warm gel to simulate a submerged environment. Likely captured with a wide-angle lens to emphasize the interior details
Medical professional adjusting settings on a modern CAPELLO touchscreen device for dermatological treatments, showcasing a sterile environment. The clinical setting is captured with a narrow depth of field, focusing on the hands and the screen
A hand gripping a bottle of PACIFIC Coffee Tonic in a neon-lit ambiance, exuding a trendy, urban vibe. Likely snapped with a low-light capable camera and a fast lens to capture the vibrant reflection on the bottle
Insulated delivery bag filled with fast food packages, resting on a chair in an indoor setting with soft, ambient lighting. Implies a high-quality sensor camera to capture the texture and branding clearly in a low-light interior.
Close-up of a JAVA EXTRA Cold Brew Coffee label highlighting its light roast and experimental batch, against a dark background. Captured with a macro lens to detail the text and a ring light to evenly expose the label.
Artisan leatherworking with precision tools on a cutting mat, showcasing the handcraft's intricate details captured with a macro lens, possibly a 100mm f/2.8, to emphasize texture and craftsmanship.
Stylized portrait of a man in urban streetwear fashion with bold neon lighting, likely shot with a wide aperture lens such as an 85mm f/1.4 for a shallow depth of field, with off-camera high-speed sync flashes to balance ambient and subject lighting
Behind-the-scenes of a creative team's collaborative effort in a photo studio, utilizing a wide-angle lens, potentially a 16-35mm f/2.8, to capture the entire group in the limited space, with studio strobes providing even lighting across the scene

Fell free to contact me. As a photographer I’m interested in collaborations. You may also be interested in my other portrait and studio works:

Works

Men’s suits photography
Men’s suits photography
Street Style
Street Style
Model tests
Model tests
Events
Events
Business portraits
Business portraits
Love
Love
Interiors
Interiors
Personal
Personal