Pitti Uomo 109 Street Style 2026 — Florence. Dmitrii Shmatov — Fotografo di Moda e Ritratti a Milano

Pitti Uomo 109

The Pulse of Modern Menswear & Street Style in Florence

13 gennaio 2026

Here you’ll find my street style and atmosphere report from Pitti Uomo 109, captured on the streets and around Fortezza da Basso.
This visual story documents the real energy of Pitti Uomo in Florence, where fashion, people, and the city come together during one of the most important menswear events in the world.

Day 1 gallery

Day 2 gallery

Day 3 gallery

Pitti Uomo 109 took place in Florence at Fortezza da Basso from January 13–16, 2026, bringing together over 700 international menswear brands to present their Autumn Winter 2026–27 collections. As one of the world’s most important menswear trade shows, Pitti Uomo continues to set the tone for men’s fashion trends, tailoring, street style, and lifestyle design. The 109th edition was built around the theme “Motion”, highlighting movement, evolution, and the changing language of modern menswear through both its visual campaign and the overall curatorial direction of the fair.

Day 1 — Arrival, First Looks & Fortezza Atmosphere

@johanneshirv

Day 2 — Peak Street Style & Fashion Crowd

Day 3 — Final Day, Details & Real Moments

Beyond the exhibition halls, Florence becomes a global street style stage during Pitti Uomo, where buyers, designers, editors, and creatives turn the city into an open-air runway. From classic Italian tailoring to experimental contemporary looks, Pitti Uomo street style 2026 reflects the diversity, creativity, and individuality of today’s menswear culture. This gallery captures that atmosphere through real moments on the streets of Florence, documenting how the energy of Pitti Uomo 109 lives not only inside the fair, but across the city itself.

About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Based in Milan, available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need model tests, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories above and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

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