Pitti Uomo 109 Street Style 2026 in Florence | Menswear Trends. Dmitrii Shmatov — Fashion, Commercial & Portrait Photographer in Milan

Pitti Uomo 109

The Pulse of Modern Menswear & Street Style in Florence

January 13, 2026

Here you’ll find my street style and atmosphere report from Pitti Uomo 109, captured on the streets and around Fortezza da Basso.
This visual story documents the real energy of Pitti Uomo in Florence, where fashion, people, and the city come together during one of the most important menswear events in the world.

Day 1 gallery

Day 2 gallery

Day 3 gallery

Pitti Uomo 109 took place in Florence at Fortezza da Basso from January 13–16, 2026, bringing together over 700 international menswear brands to present their Autumn Winter 2026–27 collections. As one of the world’s most important menswear trade shows, Pitti Uomo continues to set the tone for men’s fashion trends, tailoring, street style, and lifestyle design. The 109th edition was built around the theme “Motion”, highlighting movement, evolution, and the changing language of modern menswear through both its visual campaign and the overall curatorial direction of the fair.

Day 1 — Arrival, First Looks & Fortezza Atmosphere

Man in long black coat talking on phone outside Pitti Uomo 109 in Florence street style

@johanneshirv

Elegant man with mustache and fedora sitting at cafe wearing fur collar coat during Pitti Uomo 109 Florence

Stylish couple in pastel blue and burgundy outfits walking at Pitti Uomo 109 Florence street style

Elderly woman in long coat walking dog on Florence street during Pitti Uomo street style

Man in colorful vintage jacket and cap outside Pitti Uomo 109 Florence menswear street style

Elegant couple in grey outfits walking together near Pitti Uomo 109 Florence

Close up of woman in grey coat and hat with hand on shoulder during Pitti Uomo street style

Well dressed couple in matching grey coats walking outside Pitti Uomo 109 Florence

Stylish men posing outside Rezzed at Pitti Uomo 109 Florence menswear street style

Group of fashionably dressed men in coats and hats outside Pitti Uomo Florence

Man in brown double breasted coat and tie walking outside Pitti Uomo 109 Florence

Portrait of man in elegant brown coat during Pitti Uomo 109 street style

Man in pink suit and black overcoat wearing hat at Pitti Uomo Florence street style

Older man in blue double breasted coat posing against purple wall at Pitti Uomo 109

Man in blue coat checking phone during Pitti Uomo 109 Florence

Man in beige duffle coat waving at Pitti Uomo Florence street style

Man in camel overcoat and grey suit posing outside Pitti Uomo 109 Florence

Close up of man in camel coat and waistcoat during Pitti Uomo street style

Man in dark brown coat leaning against wall outside Pitti Uomo Florence

Smiling man in brown coat wearing sunglasses at Pitti Uomo 109 Florence

Woman in beige dress and coat with red heels at Pitti Uomo Florence street style

Man wearing beret and camera around neck at Pitti Uomo 109 Florence

Two stylish men in long coats walking together at Pitti Uomo 109 Florence

Man in white coat and scarf outside Pitti Uomo Florence street style

Man in black coat and keffiyeh holding cane at Pitti Uomo 109 Florence

Portrait of stylish man wearing sunglasses and keffiyeh at Pitti Uomo Florence

Man in blue suit and red tie talking during Pitti Uomo 109 Florence

Detail of grey suit with fur scarf and gold animal handle cane at Pitti Uomo

Man in yellow beret and checked coat at Pitti Uomo Florence street style

Smiling man in navy coat at Pitti Uomo 109 Florence street fashion

Man in dark coat smiling at camera during Pitti Uomo Florence

Woman holding camera wearing white fur jacket at Pitti Uomo 109 Florence

Crowd of stylish people walking outside Pitti Uomo 109 Florence street style

Man in burgundy coat and red gloves wearing sunglasses at Pitti Uomo Florence

Fashionable couple in fur coats walking together at Pitti Uomo 109 Florence

Short video from Pitti Uomo 109 — street style and atmosphere

This short video complements the photo report below and shows the atmosphere, details and movement of Pitti Uomo 2026 street style.

Day 2 — Peak Street Style & Fashion Crowd

Three stylish men in tailored coats walking through Florence street during Pitti Uomo 109

Elegant group of men in classic menswear walking together at Pitti Uomo 109 Florence

Man in beige coat taking photo with smartphone at Pitti Uomo 109 street style

Man in navy double breasted blazer with pink scarf at Pitti Uomo Florence street style

Couple standing near historic brick building in Florence during Pitti Uomo street style

Two stylish men in coats and scarves walking at Pitti Uomo 109 Florence

Italian military officers in formal uniform walking at Pitti Uomo Florence

Men greeting and hugging each other during Pitti Uomo 109 Florence

Crowd outside Pitti Uomo 109 in Florence showing fashion week atmosphere

Men reading fashion magazine together during Pitti Uomo Florence

Man in patchwork blazer and fedora hat at Pitti Uomo 109 street style

Young man sitting on concrete wall checking phone at Pitti Uomo Florence

Man in yellow vest over white sweater walking at Pitti Uomo 109 Florence

Close up of menswear outfit with brown jacket and jeans during Pitti Uomo

Man in green cap and tailored blue suit talking on phone at Pitti Uomo Florence

Group of fashionably dressed people talking at Pitti Uomo 109 Florence

Man in blue coat with orange turtleneck and sunglasses at Pitti Uomo Florence

Man in rust colored double breasted coat checking phone at Pitti Uomo 109

Close up of embroidered floral jacket detail at Pitti Uomo street style

Man in patterned suit holding phone at Pitti Uomo 109 Florence

Close up of grey suit with lapel microphone during Pitti Uomo Florence

Stylish couple sitting together at Pitti Uomo 109 Florence street style

Close up of leather boots and brown bag at Pitti Uomo 109

Man in navy overcoat and turtleneck posing at Pitti Uomo Florence

Man in grey wool coat looking to the side at Pitti Uomo 109 Florence

Bearded man in green suit holding glasses at Pitti Uomo Florence street style

Fashionable people talking together during Pitti Uomo 109 Florence

Woman in fur coat and brown outfit smiling at Pitti Uomo street style

Older man in green coat and colorful scarf at Pitti Uomo 109 Florence

Man in brown coat and patterned scarf at Pitti Uomo Florence

Smiling man in elegant dark suit at Pitti Uomo 109 Florence

Close up of black overcoat and leather bag at Pitti Uomo street style

Man in tailored grey suit holding coat at Pitti Uomo 109 Florence

Man leaning on railing wearing dark coat at Pitti Uomo Florence

Close up of hands adjusting scarf and coat at Pitti Uomo street style

Man in light trench coat posing at Pitti Uomo 109 Florence

Close up of paisley tie and denim jacket at Pitti Uomo Florence

Small dog in pink harness being held at Pitti Uomo 109 Florence

Man in white coat and hat with colorful scarf at Pitti Uomo Florence

People watching fashion crowd from balcony at Pitti Uomo 109

Man in brown overcoat and flat cap sitting at Pitti Uomo 109 Florence

Close up of tattooed hands holding black leather bag at Pitti Uomo

Man in brown suit and coat posing seated at Pitti Uomo Florence

Man in brown belted coat wearing sunglasses at Pitti Uomo 109

Black and white portrait of man in classic coat at Pitti Uomo Florence

Man in green velvet suit holding dog at Pitti Uomo 109 Florence

Man in green velvet suit posing with dog at Pitti Uomo street style

Black and white portrait of bearded man in white coat and hat at Pitti Uomo

Close up of man holding smartphone wearing rings and tailored trousers at Pitti Uomo 109 Florence

Bearded man in grey three piece suit and white hat at Pitti Uomo 109 Florence street style

Close up of grey tweed suit and brown trousers at Pitti Uomo Florence menswear

Elegant woman in burgundy suit and black fedora using phone at Pitti Uomo 109 Florence

Man in blue suit posing against wooden wall at Pitti Uomo Florence

Black and white photo of man in long coat talking on phone at Pitti Uomo

Man wearing I TOLD YA scarf and beanie at Pitti Uomo street style

Two stylish men wearing fur coats and suits at Pitti Uomo 109 Florence

Close up of beige suit with fur coat and tie at Pitti Uomo

Man wearing ornate embroidered jacket at Pitti Uomo 109 Florence

Two elegant men in tailored suits talking at Pitti Uomo Florence

Man in camouflage jacket and red gloves at Pitti Uomo 109 Florence

Group of men sitting and talking at Pitti Uomo Florence street style

Man in blue coat and check scarf holding red gloves at Pitti Uomo

Close up of beige tailored outfit and scarf at Pitti Uomo Florence

Overhead view of people walking outside Pitti Uomo 109 Florence

Man in dark coat wearing sunglasses at Pitti Uomo Florence

Man in grey double breasted coat posing against wall at Pitti Uomo 109

Day 3 — Final Day, Details & Real Moments

Man in orange overcoat standing among crowd at Pitti Uomo 109 Florence

Man in brown suit and flat cap at Pitti Uomo 109 street style portrait

Woman in grey hat and leopard scarf talking on phone at Pitti Uomo Florence

Stylish woman in brown leather coat and leopard scarf at Pitti Uomo 109

Men sitting and watching the crowd outside Pitti Uomo 109 Florence

Man in brown double breasted coat being interviewed at Pitti Uomo Florence

Man in green cardigan smiling during street style interview at Pitti Uomo

Group of men sitting and smoking cigars at Pitti Uomo 109 Florence

Two stylish men in black coats sitting together at Pitti Uomo 109 Florence

Man in black suit checking phone while sitting at Pitti Uomo Florence

Two men in tailored coats and red caps posing at Pitti Uomo 109 Florence

Men in black and beige coats wearing red caps at Pitti Uomo street style

Man in leather jacket reading book near vintage car at Pitti Uomo 109 Florence

Two smiling men posing together wearing beret and tailored outfits at Pitti Uomo

Man in dark coat and fedora hat looking up at Pitti Uomo 109 Florence

Alessandro Gherardi stand

Close-up of premium shirts on hangers, featuring a brown corduroy overshirt and striped cotton shirts.

The Alessandro Gherardi branded wall displaying a colorful spectrum of folded shirts on minimalist shelves.

A person’s hand reaching for a tailored brown shirt from a professional showroom display at Pitti Uomo.

Detail shot of a vibrant fuchsia corduroy shirt, highlighting the fine texture and high-quality Italian craftsmanship.

Close-up of a purple corduroy shirt cuff, showing the exquisite button detail and fabric quality.

A collection of classic blue and navy striped dress shirts hanging in a luxury boutique setting.

Close-up of a unique floral print shirt on a branded Alessandro Gherardi hanger.

Visitors exploring the Alessandro Gherardi stand at Pitti Uomo, with colorful shirts displayed in the background.

Close-up of a navy blue button-down shirt featuring the "Alessandro Gherardi" designer label

Perspective view of the iconic shirt wall at the Pitti Uomo exhibition, ranging from yellow to teal hues.

A group of fashion professionals in beige and grey blazers discussing tailoring at a Pitti Uomo 109 booth.

A fashion consultant at a desk assisting a visitor, surrounded by luxury garments and lookbooks.

A fabric swatch book from Alessandro Gherardi showing various textile samples for custom tailoring

Stylish men in camel coats and light blue shirts networking during the world's leading menswear trade show.

Beyond the exhibition halls, Florence becomes a global street style stage during Pitti Uomo, where buyers, designers, editors, and creatives turn the city into an open-air runway. From classic Italian tailoring to experimental contemporary looks, Pitti Uomo street style 2026 reflects the diversity, creativity, and individuality of today’s menswear culture. This gallery captures that atmosphere through real moments on the streets of Florence, documenting how the energy of Pitti Uomo 109 lives not only inside the fair, but across the city itself.

About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Based in Milan, available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need model tests, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories below and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

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