Burger King. Dmitrii Shmatov — Fotografo Fashion, Commerciale e Ritrattista a Milano

Burger King Russia: Nationwide Recruitment Campaign

A large-scale commercial project shot for Burger King’s national employer branding.

4 settembre 2025

This project involved creating strong, eye-catching photos for a nationwide recruitment campaign. The case shows professional photography made for outdoor advertising, focusing on real people and genuine team spirit for one of Russia’s largest fast-food brands.

The Project Scope

At first, Burger King Russia considered using AI-generated images for this campaign, but they didn’t feel real or trustworthy. They asked me to shoot authentic photos of real employees instead. By showing actual people rather than models or computer-generated images, we created visuals that feel genuine, energetic, and true to the brand.

Backstage from shooting for Burger King

A project of this size required close coordination between the crew, people being photographed, and the brand team. To capture real, unposed moments, we worked fast and used precise lighting setups so that every image stayed true to the brand’s look and feel.

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From Set to City Streets

The final stage of the project involved integrating the photography into various design layouts for national distribution. These visuals were adapted for high-impact outdoor advertising, effectively communicating the brand’s message on billboards, transit hubs, and city-scale displays across the country.

Live Campaign on the Streets

Real photos from the campaign displayed in real urban settings.

Meet the Team Who Made It Happen

Behind every strong campaign is a strong team. This photo captures the creative professionals who brought the Burger King Russia recruitment project to life — from concept and lighting to direction and execution.

Chi sono

Sono Dmitrii Shmatov, fotografo di base a Milano, specializzato in moda, fotografia commerciale e ritrattistica. Il mio lavoro si concentra su un linguaggio visivo pulito, un’atmosfera ricercata e un’esecuzione precisa, che si tratti di un editoriale di moda, di una campagna di brand o di una sessione di ritratto personale.

Collaboro con brand, agenzie e clienti privati per creare immagini dal gusto moderno, intenzionale e coerente. Con sede a Milano, sono disponibile per shooting sul Lago di Como, a Firenze, Venezia, in tutta Italia e in Europa.

Che tu stia cercando model test, un lookbook, la copertura di un evento o uno shooting a Milano o sul Lago di Como, esplora le categorie qui sotto per trovare la soluzione più adatta al tuo progetto.

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