Commercial & Brand Photographer in Milan

Professional photography for brands, advertising campaigns and digital marketing content.

Brand-Focused Commercial Photography & Advertising Campaigns

I collaborate with brands, companies and creative teams to produce visual content for advertising, digital campaigns and brand communication.
Based in Milan, I work with both local and international clients, creating imagery for websites, social media, lookbooks and marketing materials.

This page features a curated selection of brand-focused projects, highlighting my approach to commercial photography and real-world client work.

Stellar Optical

— Product & lifestyle photography for website & social media
— Outdoor route in Milan architecture
— 40+ final images for digital use

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Burger King — Recruitment Campaign

— Studio photography for ad campaign visuals
— Focus on real employees & authentic branding
— 40 final advertising images

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Vizcom — Product Design Story

— Location photography in Milan and at Alcova
— Focus on minimalist aesthetics & material textures
— 25 high-end commercial assets

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Commercial Work

Street style couple portrait in city environment, lifestyle fashion photography

Neon portrait photography in Milan with colorful studio lighting for fashion and commercial campaign

Architectural detail framed by red fabric, abstract urban photography

Close-up of luxury accessories and textures, fashion detail photography

Detail shot of tailored jacket with pocket square, menswear photography

Men’s suit flat lay with accessories, classic tailoring photography

Product photography of bottled drink with glass, warm studio lighting

Fashion portrait with bold styling and dramatic pose, creative editorial look

Couple street style portrait in city architecture, fashion lifestyle photography

Minimal studio fashion detail shot highlighting premium fabrics and tailoring

Minimalist product photography in Milan showcasing elegant curved form and material texture

Minimal design chair installation in urban architecture, conceptual photography

Product photography of bottled drink with pink light and clean background

Minimal product flat lay with coffee beans and cup on yellow background

Product photography in Milan featuring handcrafted leather belts in workshop setting

Modern chair placed in architectural passage, design object photography

Product photography of bottle on geometric stand, studio lighting

Lifestyle portrait of woman in urban environment, natural light photography

Creative portrait with neon lighting and colorful drink, commercial lifestyle photography

Creative advertising photography with colorful lighting for conceptual beauty campaign

Behind-the-scenes product photography of leather craftsmanship and handmade accessories

Close-up product detail of coffee bottle label, branding photography

Lifestyle portrait in cafe interior, casual branding photography

Cinematic commercial photography set design for advertising campaign in Milan

Lifestyle portrait inside industrial interior with round windows, cinematic light

Close-up product photography of steam iron for appliance advertising campaign

Product lineup photography with colorful packaging on white background

Product photography of eco-friendly paper cups on white background for branding and packaging design

How I work

Inquiry

Initial contact, discussing project scope, timeline, and budget estimates.

Briefing

Defining key objectives, brand values, and specific visual requirements.

Research

Market analysis and visual strategy development for unique positioning.

Pre-production

Location scouting, casting, and technical prep for a seamless workflow.

Production

Executing the shoot with high-end equipment and creative art direction.

Selection

Collaborative review of raw material to select the best shots for editing.

Post-production

High-end retouching and color grading tailored to the brand aesthetic.

Delivery

Final assets delivered in formats optimized for web, print, and social.

Frequently Asked Questions

I specialize in high-end product photography, e-commerce content for fashion and jewelry brands, and commercial brand photography. My goal is to create professional visual assets that communicate your brand's unique identity to a global audience.

Yes, I provide professional product photography optimized for platforms like Amazon, Shopify, and Farfetch. This includes clean studio shots on white backgrounds as well as creative lifestyle imagery in architectural or urban contexts.

Every commercial project includes high-end post-production. This covers advanced skin retouching for models, precise color grading to match your brand palette, and professional jewelry or product cleaning to ensure flawless commercial assets.

Absolutely. Part of my pre-production process involves scouting iconic Milanese locations (like Alcova or Brera) and collaborating on styling to ensure the moodboard aligns perfectly with your brand's aesthetic goals.

Standard delivery for fully edited commercial images and e-commerce assets is 7–10 days. However, for urgent social media campaigns or press releases, I can provide a selection of "first-look" images within 48 hours.

About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Based in Milan, available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need model tests, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories above and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

Request availability