Burger King Russia Recruitment Campaign — Authentic Employee Photography. Dmitrii Shmatov — Fashion, Commercial & Portrait Photographer in Milan

Burger King Russia: Nationwide Recruitment Campaign

A large-scale commercial project shot for Burger King’s national employer branding.

September 4, 2025

This project involved creating strong, eye-catching photos for a nationwide recruitment campaign. The case shows professional photography made for outdoor advertising, focusing on real people and genuine team spirit for one of Russia’s largest fast-food brands.

The Project Scope

At first, Burger King Russia considered using AI-generated images for this campaign, but they didn’t feel real or trustworthy. They asked me to shoot authentic photos of real employees instead. By showing actual people rather than models or computer-generated images, we created visuals that feel genuine, energetic, and true to the brand.

Burger King employee in branded uniform and cap, studio portrait on white background

Burger King crew member standing with arms crossed, full body studio portrait

Burger King delivery courier with branded backpack, smiling, studio portrait

Female Burger King employee in uniform, full body studio portrait on white background

Female Burger King crew member in branded polo shirt, studio portrait

Two Burger King employees posing together in uniform, studio portrait

Burger King delivery courier in red jacket with backpack, studio portrait

Female Burger King employee smiling in branded uniform, studio portrait

Burger King delivery courier holding insulated delivery bag, studio portrait

Burger King employee in branded polo shirt and cap, studio portrait

Burger King delivery courier opening jacket with branded uniform underneath

Burger King manager in black uniform with arms crossed, studio portrait

Backstage from shooting for Burger King

A project of this size required close coordination between the crew, people being photographed, and the brand team. To capture real, unposed moments, we worked fast and used precise lighting setups so that every image stayed true to the brand’s look and feel.

You can see more commercial works here.

From Set to City Streets

The final stage of the project involved integrating the photography into various design layouts for national distribution. These visuals were adapted for high-impact outdoor advertising, effectively communicating the brand’s message on billboards, transit hubs, and city-scale displays across the country.

Burger King recruitment poster featuring employee in branded apron

Burger King hiring campaign poster with female employee in uniform

Burger King recruitment poster with team members promoting job opportunities

Burger King hiring visual with employee in branded apron on orange background

Burger King recruitment poster highlighting flexible schedule and stable income

Burger King hiring campaign poster with manager portrait

Burger King recruitment visual featuring delivery and in-store positions

Burger King hiring poster with female employee smiling in uniform

Burger King recruitment poster featuring delivery courier in red uniform

Burger King hiring campaign visual with delivery courier and job benefits icons

Burger King recruitment poster highlighting job benefits and flexible schedule

Burger King cashier recruitment poster with female employee in branded uniform

Burger King recruitment visual with male and female employees in uniform

Burger King vacancy poster showing available positions in restaurant team

Burger King hiring poster featuring delivery courier with branded backpack

Burger King delivery courier recruitment poster with green background

Live Campaign on the Streets

Real photos from the campaign displayed in real urban settings.

Meet the Team Who Made It Happen

Behind every strong campaign is a strong team. This photo captures the creative professionals who brought the Burger King Russia recruitment project to life — from concept and lighting to direction and execution.

About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Based in Milan, available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need model tests, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories below and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

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