Vizcom Furniture Photography at Milan Design Week | Alcova. Dmitrii Shmatov — Fashion, Commercial & Portrait Photographer in Milan

Vizcom — Milan Design Week Furniture Photographer

Produced by Dmitrii Shmatov

April 15, 2025

During Milan Design Week, I photographed a series of design chairs created by different designers for the American company Vizcom.
The project focused on contemporary furniture design, materiality and form, presented in a curated exhibition format.

Furniture Photography for Vizcom during Milan Design Week

Part of the shoot took place at Alcova, one of the most influential locations of Milan Design Week, known for showcasing experimental design and emerging ideas within unique architectural spaces. Alcova has been widely recognized by international design media as one of the key venues of Milan Design Week.

Red design chair framed by Milan architecture during Milan Design Week

Close-up of curved furniture surface highlighting material texture and form

Red contemporary chair placed in historic Milan courtyard with motion blur

My approach was to document the objects in dialogue with their surroundings, highlighting proportions, textures and how the pieces interact with light and space.

Design, Furniture and Creative Industry Photography in Milan

This project is part of my broader work covering design, fashion and creative industry events.

Abstract close-up of layered furniture material emphasizing curves and geometry

Designer seated on red chair during Milan Design Week installation

Light and shadow pattern inside Alcova exhibition space, Milan

Portrait of designer interacting with sculptural chair at design exhibition

Textured surface detail of contemporary furniture design

Red chair positioned under historic Milan portico during Design Week

Designer holding small prototype object at Alcova exhibition

Red sculptural chair contrasted with classical Milan architecture

Designer seated on red chair in strong directional sunlight

Close-up of curved chair edge highlighting furniture craftsmanship

Abstract installation detail inside Alcova during Milan Design Week

Two visitors interacting with yellow chair at Milan Design Week exhibition

Close-up of curved furniture surface emphasizing material texture and craftsmanship

Red chair centered in architectural archway during Milan Design Week

Red contemporary chair photographed in minimal architectural setting

Abstract light installation detail highlighting rhythm and movement at design exhibition

Portrait of designer resting on yellow chair at Alcova

Portrait of designer leaning on exhibition stand at Milan Design Week

Red sculptural chair centered under historic Milan archway during Design Week

About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Based in Milan, available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need model tests, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories below and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

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