Irene Forte Skincare Event in Milan | Luxury Event Photography. Dmitrii Shmatov — Fashion, Commercial & Portrait Photographer in Milan

Irene Forte Skincare Brand Anniversary Event in Milan

Milan event photography for luxury skincare brands and international guests

March 24, 2026

A two-day brand experience in Milan for Irene Forte Skincare, bringing together international guests, influencers, and industry professionals. The event combined product storytelling, wellness, and hospitality across multiple iconic locations in the city.

The project spanned multiple locations across Milan and required a fast-paced, coordinated approach over two days.

Day 1: The Carlton Hotel, Duomo di Milano, Rocco Forte House

The first day focused on the brand’s identity and atmosphere.
We photographed product details, spa spaces, and lifestyle moments at The Carlton hotel, highlighting the connection between skincare and luxury hospitality.

Later, the group moved to Duomo di Milano for a sunset experience. The shooting style shifted to more dynamic, street-style inspired moments with guests interacting naturally against the Milan skyline.

The evening continued with a private dinner at Rocco Forte House, capturing a relaxed atmosphere, branding elements, and candid interactions between Irene Forte and the guests.

Day 2: Fitness In Brera, LùBar, The Carlton Hotel

The second day combined wellness and cultural experiences.
A fitness session inside Biblioteca di Brera created a strong visual contrast between classical architecture and modern activewear.

Later, moments were captured around Pinacoteca di Brera and during a lunch hosted with designer Luisa Beccaria at LùBar.

The final dinner at The Carlton hotel brought together key guests and brand representatives, focusing on atmosphere, speeches, and product integration within the dining experience.

Positioning

The event gathered a curated group of international guests, including influencers, editors, and industry professionals.
My approach was to balance documentary coverage with a clean, brand-focused aesthetic, ensuring the images could be used across social media, PR, and brand communication.

The project required coordination across multiple locations and a fast-paced schedule over two days. Selected images were delivered on the same day, with the full first batch ready the next morning to support the brand’s marketing and PR needs.

If you are planning a similar event or brand experience in Milan, you can explore more of my work here: 👉 Event Photography in Milan

If you are planning a similar event or brand experience, you can explore more of my work here:

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About

I’m Dmitrii Shmatov, a Milan-based photographer working across fashion, commercial and portrait photography. My work focuses on clean visual language, strong atmosphere and precise execution — whether it’s a fashion editorial, a brand campaign or a personal portrait session.

I collaborate with brands, agencies and private clients, creating imagery that feels modern, intentional and visually consistent. Also available in Lake Como, Florence, Venice, across Italy and Europe.

Whether you need Milan Fashion Week photographer, a lookbook, event coverage or a photoshoot in Milan or Lake Como — explore the categories below and choose the direction that fits your project.

Feel free to contact me. I’m always open to collaborations.

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